These days, competition among brands is tougher and businesses are being forced to think out of the box when it comes to providing the best customer experience. If you need fresh new ideas to delight your customers this 2015, check out this list of innovative customer service ideas that you can steal from these amazing brands.
In an effort to not just fix customer problems but to educate customers as well, Amazon released the Mayday button for the Kindle Fire HDX tablet. This free feature, available to customers 24/7/365 is done via video chat, wherein a tech agent is able to control and write on the Fire HDX display. This innovation won the Game Changer Award in 2013.
KLM has always been known as an innovative company when it comes to running new social campaigns. Their latest initiative was launched in July 2014 and it involved a 24/7 customer support service available in ten different languages via their LinkedIn page. Customers are encouraged to ask any question about their flights or to ask for assistance regarding reservations and more by commenting on their updates or by posting queries on their KLM 24/7 Service Group.
Any fashionista would understand the horror of entering a party to find another girl wearing the same outfit. Fashion21 Costa Rica, in an effort to address every girls’ fashion emergency, launched Closet SOS in May 2014. The customer just has to call a number to request for a Closest SOS and a mobile wardrobe service comes to the rescue.
McDonald’s Singapore is encouraging customers to get into the habit of waking up early by providing them with surprises each time they ask the Surprise Alarm app to wake them up. The app, available at any time of the day and night, rewards users with free treats, videos, music tracks, and more.
One of Australia’s favorite apps just got even better with the release of new features. It makes shopping more convenient by allowing customers to select their local store, add items to their shopping list and pay for them all through the app. The best thing about it is that customers can also sync their online shopping lists to the app and even share them with family and friends. The app also features a “Find Me” button that informs customers which aisle a product can be located, as well as information on new products, fresh deals and even nutritional information and product ingredients.
Harrod’s took window displays to a whole new level by using mobile-enhanced technology to help Ralph Lauren launch its first polo line for women. Consumers are given the chance to engage with the brand with a more personal level by offering exclusive content through the window display. Customers just need to scan or tap lenticular prints and stickers on the display with their phones. This brings them to a site that features an interactive map that will lead them to find the Fashion Lab in Harrods where the Polo Ralph Lauren for women can be found. It also allows them to view the collection even if the store is closed. What’s great about this is that the technology allows the brand to also get real-time data regarding their customers.
There are many more brands that are coming up with innovative customer service ideas to delight their customers. Get inspired by them and develop your own awesome customer service strategy for 2015.
Nowadays, the traditional landline phone customer service that businesses have may not serve your customers well—considering that we’re living in the technology era. Having customer support in other types of network such as through online and mobile are some of the customer assistance services we have, which can take your entire customer service to a whole new level. Learn more!