The web has made it easier for consumers to find information about products and services they’re interested in before they decide to purchase anything. They’re not just looking up ads that brands put out to advertise these products, they look for reviews and feedbacks from people who have actually tried them.
Websites such as Yelp, Trip Advisor and Foursquare are some of the websites created to cater to consumers’ need for first-hand accounts. Through these review sites, web users are given the avenue to make recommendations and read about other people’s experiences on products and services they have tried.
In a study conducted by Harvard Business School, 90% of consumers admit that their buying decisions are highly influenced by what they read about online.
Businesses profit from these reviews, especially the positive ones. Reports say that one star added to a Yelp review opened doors for more revenue for a vendor and a hotel had gotten away with an 11.2% increase in their prices for every point added in their reviews.
How to earn positive reviews
According to the New York Times, reviews have made consumers smarter and marketers savvier. Marketing has become so much more than just putting out a good word about your product and promoting it. Nowadays, it also includes proactively working on receiving authentic positive reviews from happy customers and there are many ways that you can do it.
Here are some proven strategies that you can adapt:
1. Leverage Social Media
Everyone in this age and time is active on at least one social network, be it Facebook, Twitter, Tumblr, Reddit, Instagram or Pinterest. It really depends on the age demographics and interest. For instance, if you do web design, you may find more followers that take interest in your posts on Twitter.
Use social media for feedback. Facebook is a great place to elicit comments for posts. Post photos of your products and ask your fans to rate them or provide them multiple choice options.
2. Use calls-to-action
Many businesses overlook the importance of adding calls-to-action on their blog posts or websites. This is crucial to receiving good feedback from consumers as not everyone is aware that they can post feedback and others need to be reminded to do so.
If you just launched an E-book or an app, encourage those who downloaded them to leave comments by providing a link at the end of each E-book or app.
3. Reach out to unhappy customers
Be on a lookout for negative reviews and learn how to handle them properly. Do not try to defend your brand but do not ignore them either.
Many negative feedbacks turn into glowing ones when handled properly. Sometimes, all that a customer needs is an assurance that the brand they patronize care about what their customers think.
Read through their concerns and respond accordingly. Don’t discuss over public forums and platforms, lest it can turn into an ugly debate, but instead, reach out to them personally and try to hear them out. Offer something to conciliate them for their experience and learn from it. You may even get good ideas to improve your product from the experience!
4. Connect with industry leaders
Know who the leaders are in your industry and connect with them. Provide samples of your products and ask them to give a feedback after they have tried them.
Receiving positive reviews from influential people in your niche can add to your brand’s credibility. For instance, a book written on offshore Business Process Outsourcing receiving positive words from award-winning Editor and offshore BPO expert, Kirk Laughlin, tells curious buyers that it’s a book worth buying.
5. Produce great product
Nothing beats an excellent product. Produce a product worth buying or provide your customers a service they will never forget and they are bound to rave about you in their blogs, post it on Facebook or talk about it with their circle of friends.
Keep the reviews authentic
Do not resort to paying for positive reviews. Consumers are smart, they can see through fake write-ups, and this will be of no good to your brand’s image. If you have a good product, it won’t be hard for people to say good things about it.
All it takes is for you to truly believe in what you have to offer your customers. Provide value and you will receive value.